PERSONAL PROJECT How to make award-winning shit
IDEA It was my first day as an intern at the creative agency Rethink, and even though I was already super nervous, they made it even worse for me when they handed me a box full of staff member names and told me to pick a random one. After I picked a name they told me to keep it a secret and do something crazy for that person for Valentine’s Day. The name I pulled was the man I looked up to the most, the guru of advertising and the partner at Rethink– Aaron Starkman. I knew I had to do something that he had not seen before, but the hard part was that he had already seen it all!
All I knew about him was that he had won dozens of awards and that he likes to think on the toilet. I did not have any other choice than to merge these two, and create a print series of tips: “how to make award-winning shit.” I changed real ad tips into fun, shit related ones and hanged them in all the bathrooms we had in the office.
PUBLISHED on The One Club For Creativity
THE CHEAT DAY