TEKO MAMALADZE – ART DIRECTOR

WORK   ABOUT   CV

TEKO MAMALADZE – AD

PERSONAL PROJECT  How to make award-winning shit

IDEA  It was my first day as an intern at the creative agency Rethink, and even though I was already super nervous, they made it even worse for me when they handed me a box full of staff member names and told me to pick a random one. After I picked a name they told me to keep it a secret and do something crazy for that person for Valentine’s Day. The name I pulled was the man I looked up to the most, the guru of advertising and the partner at Rethink– Aaron Starkman. I knew I had to do something that he had not seen before, but the hard part was that he had already seen it all!

All I knew about him was that he had won dozens of awards and that he likes to think on the toilet. I did not have any other choice than to merge these two, and create a print series of tips: “how to make award-winning shit.” I changed real ad tips into fun, shit related ones and hanged them in all the bathrooms we had in the office.

PUBLISHED on The One Club For Creativity  

NON-TOXIC BEAUTY

THE CHEAT DAY